Multi Principle Stacking Planner
Design a layered persuasion campaign by combining 2–4 Cialdini influence principles in the right sequence. Use when someone asks "how do I combine influence principles?", "what's the best stacking order for my campaign?", "I want to use reciprocity AND scarcity — in what order?", or "how do I build a multi-touch persuasion sequence?" Also use for: designing a launch funnel that layers social proof onto scarcity, building a sales sequence that converts cold leads to committed buyers, creating an in-person event with maximum compliance architecture, auditing a multi-step campaign for principle interaction errors, planning a persuasion sequence for high-ticket or complex sales. Applies Cialdini's documented stacking patterns (Tupperware, Christmas toy tactic, Good Cop/Bad Cop, Regan override study) plus derived interaction rules — which principles amplify each other, which override each other, and which must be sequenced in a specific order. Covers: principle interaction rules, stacking sequences, contrast amplification, structural amplifiers, and ethical stacking thresholds. Outputs a sequenced campaign plan with WHY reasoning for each layer. Depends on influence-principle-selector (for principle scoring) and all 6 principle skills (for per-principle implementation). Best for experienced marketers, campaign strategists, and sales leaders working on multi-touch sequences, launch funnels, or complex sales architectures.
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What You'll Need
Skill Relationships
Unlocks
No dependent skills
Requires
Stacking planner needs principle scores and rationale before designing the combination sequence
Stacking planner references reciprocity implementation rules for sequencing decisions
Stacking planner references commitment escalation patterns for sequencing decisions
Stacking planner references social proof conditions for sequencing decisions
Stacking planner references liking factors for sequencing decisions
Stacking planner references authority signal types for sequencing decisions
Stacking planner references scarcity framing rules for sequencing decisions
Source Book
Influence: The Psychology of Persuasion
Robert B. Cialdini