Influence Principle Selector
Identify which of Cialdini's 6 influence principles to apply for a persuasion scenario. Use when someone asks "which persuasion tactic should I use?", "how do I make this more persuasive?", "what's the best influence strategy for this situation?", or "which Cialdini principle applies here?" Also use for: persuasion audit of marketing copy, sales email, or landing page; choosing between reciprocity vs scarcity vs social proof for a campaign; mapping a persuasion scenario to compliance psychology; diagnosing why content isn't converting; identifying influence tactics being used against you in a negotiation; evaluating ethical boundaries of a persuasion approach. Applies Cialdini's master taxonomy of 6 principles (reciprocity, commitment, consistency, social proof, liking, authority, scarcity) plus contrast principle and cross-principle interaction rules to produce a scored, rationale-backed recommendation. Classifies practitioners as ethical (real evidence) vs exploitative (manufactured triggers). Works on marketing strategy, sales psychology, copywriting, product onboarding, negotiation briefs, and any compliance scenario.
Install
What You'll Need
Skill Relationships
Unlocks
Defense analysis requires knowing which principle is being activated and its ethical classification
Stacking planner needs principle scores and rationale before designing the combination sequence
Requires
No prerequisites. This is a foundation skill.
Source Book

Influence: The Psychology of Persuasion
Robert B. Cialdini
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