Authority Signal Designer

Design and audit authority signals in content, credentials, bios, and landing pages. Use this skill when building expert positioning, thought leadership content, professional bios, about pages, or any content where trust and credibility must be established quickly. Covers three authority symbol types — titles, clothes/uniforms, and trappings — with compliance data showing their real-world persuasion impact. Also covers the two-question defense framework for evaluating authority claims you encounter. Applies strategic self-deprecation to build credibility. Use when: writing a professional bio, building a consultant's about page, crafting thought leadership content, designing a speaker or expert landing page, positioning credentials in marketing copy, adding expert testimonials or social proof of expertise, auditing whether your content actually conveys authority, or when evaluating whether an authority claim you're reading is genuine. Relevant for: authority, credibility, expertise, thought leadership, credentials, trust signals, expert positioning, professional bio, about page, social proof of expertise, testimonials from experts, Milgram, obedience, compliance, persuasion.

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Install

Claude CodeClawhHubnpxCursorCodexGemini CLI

1. Add marketplace

› /plugin marketplace add bookforge-ai/bookforge-skills

2. Install plugin

› /plugin install influence-psychology-of-persuasion@bookforge-skills

3. Use the skill

› /authority-signal-designer

CC-BY-SA · Open sourceGitHub

Source Book

Influence: The Psychology of Persuasion

Robert B. Cialdini

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