Value Equation Offer Audit

Audit and score an existing offer or service using the four-driver perceived value formula (Hormozi's "Value Equation"): Dream Outcome × Perceived Likelihood of Achievement ÷ (Time Delay × Effort & Sacrifice). Use this skill when an offer is underpriced relative to its actual value, getting price objections, or failing to convert despite being genuinely good. Scores each driver on a binary 0/1 rubric, identifies which drivers are dragging value down, and produces concrete improvement actions for each weak driver. Triggers include: "why won't people pay for this?", "how do I raise my price?", "my offer isn't converting", "I need to make my service more compelling", "how do I justify my premium", "should I be charging more?", "what makes my offer valuable?", "how do I compete against cheaper alternatives?". Applies to: consulting, coaching, courses, agencies, productized services, physical products, SaaS, any offer where perceived value determines willingness to pay.

Install

Claude CodeClawhHubnpxCursorCodexGemini CLI

1. Add marketplace

› /plugin marketplace add bookforge-ai/bookforge-skills

2. Install plugin

› /plugin install 100m-offers@bookforge-skills

3. Use the skill

› /value-equation-offer-audit

CC-BY-SA · Open sourceGitHub

Source Book

$100M Offers

Alex Hormozi

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