
Quality
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Extracted Skills

Bonus Stacking System
Build and present a bonus stack that makes your core offer feel irresistible by applying an 11-point bonus quality checklist, a before/after-objection deployment sequence for one-on-one sales, and a 3-step partner bonus system that sources free high-value bonuses from adjacent businesses. Use this skill when your grand slam offer is drafted and you need to increase perceived value without discounting the price; when prospects stall at close and you need a structured way to layer bonuses against their specific objections; when you want to source third-party bonuses at zero cost and turn them into affiliate revenue; or when you need a complete bonus stack document with named bonuses, assigned values, and a presentation sequence ready for use in sales conversations.

Grand Slam Offer Creation
Build a complete, differentiated offer bundle from scratch using a 5-step process: define the target customer's dream outcome, map every obstacle they face, convert those obstacles into named solution components, select the highest-value delivery formats for each, then trim low-value items and stack the remainder into a final offer with assigned dollar values and a single price. Use this skill when starting a new offer, when an existing offer is being commoditized (competing on price), when conversion is poor despite genuine quality, or when a business needs to escape the "race to the bottom" pricing dynamic. Trigger phrases: "how do I create an offer", "build me a product", "what should I include in my offer", "how do I stop competing on price", "design a new service package", "make my offer irresistible", "what should my program include", "how do I package my services", "what should I charge for", "create an offer from scratch", "help me build a coaching program", "escape commoditization". Applies to: coaching, consulting, agencies, courses, productized services, gyms, clinics, SaaS, any business where the offer structure determines price and conversion. This is the hub skill for offer creation — run it before guarantee design, bonus stacking, scarcity/urgency framing, or offer naming.

Guarantee Design And Selection
Design, select, and word a risk-reversal guarantee for a product or service offer. Use this skill when the user wants to add a guarantee to an offer, asks "what kind of guarantee should I offer," says prospects are hesitant or objecting to the price or risk, wants to reduce refund fear without killing conversion, asks how to guarantee results, wonders whether to offer a money-back guarantee, wants to switch from a retainer pricing model to a performance model, needs to improve offer conversion rate, asks "what happens if they don't get results," wants to stack multiple guarantees, or is designing a new high-ticket offer and needs a risk-reversal mechanism — even if they don't explicitly mention "guarantee" or "risk reversal." This skill produces a guarantee recommendation with type, wording, and ROI projection. For building the full offer stack see grand-slam-offer-creation. For auditing perceived value before writing the guarantee see value-equation-offer-audit.

Offer Naming Magic Formula
Apply when you need to name a new offer, program, service, or promotion — or when an existing offer's response rate has dropped and you suspect the name is the bottleneck. Generates 3-5 testable offer name variants using the five-component naming framework (magnetic reason, target audience, goal, time interval, container word) and produces a prioritized offer refresh plan to combat audience fatigue.

Premium Pricing Strategy
Use when a business is pricing by copying competitors, losing deals on price, or struggling to grow margins — to diagnose commoditization, justify a premium price point with ROI evidence, and calculate the niche-specific multiplier that unlocks value-driven purchasing.

Scarcity And Urgency Tactics
Add scarcity and urgency layers to a completed offer to increase conversion rate and perceived value without changing the offer itself. Use this skill when you have a defined offer but conversion is sluggish, when prospects say "I'll think about it" or "maybe later," when you are launching a promotion and need a legitimate reason to act now, or when you want to build pent-up demand between sales cycles. Scarcity limits quantity (how many can buy); urgency limits time (when they can buy). Used together they create the psychological conditions where action now is more compelling than waiting. Trigger phrases: "how do I get people to buy now", "how do I stop prospects from procrastinating", "add urgency to my offer", "create scarcity for my service", "how do I run a limited-time offer", "set up a launch deadline", "get more people off the fence", "use fear of missing out", "make my offer feel exclusive", "why aren't people buying after the call", "how do I fill my cohort faster", "people keep saying they'll think about it". Applies to: coaching, consulting, group programs, online courses, agencies, local services, physical products, SaaS trials, any business that takes new clients or customers. Run this skill after `grand-slam-offer-creation`. Layer on top of output from `bonus-stacking-system` and `offer-naming-magic-formula` before going live.

Target Market Selection
Score and select a target market before building any offer. Use this skill when starting a new business, evaluating a niche, choosing between customer segments, questioning why an existing offer is underperforming despite good execution, or deciding how narrowly to specialize. Activates on phrases like "who should I sell to," "is this a good market," "should I niche down," "I'm not getting traction," "which audience should I focus on," or any request to validate, score, or compare potential target markets.

Value Equation Offer Audit
Audit and score an existing offer or service using the four-driver perceived value formula (Hormozi's "Value Equation"): Dream Outcome × Perceived Likelihood of Achievement ÷ (Time Delay × Effort & Sacrifice). Use this skill when an offer is underpriced relative to its actual value, getting price objections, or failing to convert despite being genuinely good. Scores each driver on a binary 0/1 rubric, identifies which drivers are dragging value down, and produces concrete improvement actions for each weak driver. Triggers include: "why won't people pay for this?", "how do I raise my price?", "my offer isn't converting", "I need to make my service more compelling", "how do I justify my premium", "should I be charging more?", "what makes my offer valuable?", "how do I compete against cheaper alternatives?". Applies to: consulting, coaching, courses, agencies, productized services, physical products, SaaS, any offer where perceived value determines willingness to pay.
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