Tailor Pitch By Stakeholder

Tailor a Commercial Teaching pitch to each stakeholder role using Functional Bias Cards and route the pitch to avoid the C-suite elevation trap. Trigger this skill when you need to: - Tailor a sales pitch to different roles in a buying committee - Build stakeholder-specific messaging for a multi-stakeholder sale - Create a different message for VP Engineering vs CFO vs procurement - Use a Functional Bias Card to map what each role cares about - Build a stakeholder map for an enterprise deal - Understand who to pitch to first and in what order - Adapt a pitch for different audience roles without losing the core insight - Tailor for resonance with a buying committee - Create per-role pitch variants from a single base pitch script - Build consensus across a buying group before reaching the decision-maker NOT for: building the base pitch (use author-commercial-teaching-pitch first), building the underlying commercial insight (use build-commercial-insight), or diagnosing an existing pitch's structure (use diagnose-pitch-for-commercial-teaching-fit).

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Install

Claude CodeClawhHubnpxCursorCodexGemini CLI

1. Add marketplace

› /plugin marketplace add bookforge-ai/bookforge-skills

2. Install plugin

› /plugin install the-challenger-sale@bookforge-skills

3. Use the skill

› /tailor-pitch-by-stakeholder

CC-BY-SA · Open sourceGitHub

Source Book

The Challenger Sale

Matthew Dixon, Brent Adamson

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Author a Commercial Teaching pitch using the six-step choreography and polish it with SAFE-BOLD. Trigger this skill when you need to: - Write a sales pitch using commercial teaching methodology - Build a commercial teaching pitch from a validated insight - Structure a six-step pitch: warmer reframe rational drowning emotional impact new way solution - Author a sales narrative that leads to your solution rather than leading with it - Build a sales deck following challenger selling choreography - Write a challenger pitch or insight-led pitch for a B2B conversation - Draft a pitch script for a sales rep or sales enablement team - Differentiate a sales conversation by teaching customers something new about their business - Apply SAFE-BOLD to sharpen a teaching pitch before delivery NOT for: building the commercial insight itself (use build-commercial-insight first), tailoring the pitch to individual stakeholders (use tailor-pitch-by-stakeholder after), or diagnosing an existing pitch (use diagnose-pitch-for-commercial-teaching-fit).

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Build Commercial Insight

Reverse-engineer a Commercial Insight from seller strengths and validate it against the four-criteria test. Trigger this skill when you need to: - Build a commercial insight or reframe for a teaching pitch - Figure out "what insight should I teach" in a B2B sales conversation - Find a unique angle for a commercial teaching pitch - Reverse engineer a pitch from your strengths (the "Deb Oler question") - Identify which insight to lead with in an insight-led selling approach - Differentiate your pitch from competitors who sell the same category - Determine whether a proposed reframe qualifies as commercial teaching - Start a sales narrative from your solution's unique differentiator rather than customer pain - Create an insight that "leads to" your strengths rather than "leading with" them NOT for: building the full 6-step pitch choreography (use author-commercial-teaching-pitch), tailoring to specific stakeholders (use tailor-pitch-by-stakeholder), or scoring pitch boldness (use SAFE-BOLD framework).

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