Customer Lifetime Value Growth

Grow Customer Lifetime Value (CLV) using five proven levers — raise prices, upsell at point of purchase, move customers up an ascension ladder, increase purchase frequency through reminders and subscriptions, and win back lapsed customers with a reactivation campaign. Use this skill when you want to increase customer lifetime value, grow CLV, grow revenue from existing customers, cross-sell or upsell, raise prices without losing customers, build a subscription model, increase repeat purchases, add recurring revenue, implement an ascension ladder, reactivate customers, win back customers, fill square 8, increase purchase frequency, run a reactivation campaign, grow revenue without new customer acquisition, apply the 20/80 rule to your customer base, or design a return-visit voucher system.

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Install

Claude CodeClawhHubnpxCursorCodexGemini CLI

1. Add marketplace

› /plugin marketplace add bookforge-ai/bookforge-skills

2. Install plugin

› /plugin install the-1-page-marketing-plan@bookforge-skills

3. Use the skill

› /customer-lifetime-value-growth

CC-BY-SA · Open sourceGitHub

Source Book

The 1-Page Marketing Plan

Allan Dib

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