Social Selling Touch Planner

Plan and execute a multi-touch social selling strategy that builds familiarity across LinkedIn, Twitter, and other social channels — layered on top of phone and email to increase open rates, response rates, and appointment conversion. Trigger this skill when you need to: - Build a social selling plan using the Law of Familiarity and the Five Levers framework - Design a LinkedIn prospecting cadence for a target account list - Create a multi-touch familiarity plan for cold, warm, or conquest prospects - Generate connection request templates and social touch messages that don't pitch - Warm up prospects before phone or email outreach to increase engagement - Understand how to use social touches as a layer alongside phone/email (not a replacement) - Set up a daily social selling time block that fits inside the prospecting schedule - Build a personal branding content calendar for social channels - Understand the Five Levers of Familiarity: Persistent Prospecting, Referrals, Networking, Brand, Personal Branding - Design a referral engine that systematically asks for introductions - Create a social cadence for 20-50 cold prospect touches, or 1-10 for warm prospects - Apply the Five Cs of social selling: Connecting, Content Creation, Content Curation, Conversion, Consistency - Identify which social channels to prioritize based on where prospects hang out - Build a Strategic Prospecting Campaign (SPC) for conquest accounts using social + outbound NOT for: writing a cold call script (use cold-call-opener-builder), building a multi-touch email cadence (use cold-email-writer), or diagnosing pipeline math (use prospecting-ratio-manager). This skill produces the social layer plan and templates; the actual message nucleus is built in prospecting-message-crafter.

View on ClawhHubView on GitHub

Install

Claude CodeClawhHubnpxCursorCodexGemini CLI

1. Add marketplace

› /plugin marketplace add bookforge-ai/bookforge-skills

2. Install plugin

› /plugin install fanatical-prospecting@bookforge-skills

3. Use the skill

› /social-selling-touch-planner

CC-BY-SA · Open sourceGitHub

Source Book

Fanatical Prospecting

Jeb Blount

More from Fanatical Prospecting

Saleshybrid

Balanced Prospecting Cadence Designer

Design a balanced multi-channel prospecting cadence that prevents single-channel-obsession — the career-limiting habit of defaulting to the one channel you are most comfortable with while avoiding the channels that generate friction. Use this skill when someone asks about "prospecting cadence", "channel mix", "balanced prospecting", "multi-channel outreach", "how much phone vs email", "sales sequence design", "cadence template", "which channels should I use", "prospecting strategy", "should I be doing more phone calls", "how to balance in-person and remote outreach", "what percent of my prospecting should be social", "I'm better in person than on the phone", "am I too dependent on email", "how to structure my outreach across channels", "mix of prospecting methods", "single channel prospecting problem", or "how to diversify my prospecting approach". This skill gathers the user's product, sales cycle length, territory type, quota state, territory tenure, and current channel habits — then produces three artifacts: (1) a recommended channel-mix with explicit percentages (e.g., 40% phone / 25% email / 20% social / 10% in-person / 5% text) tuned to the user's specific situation, (2) a day-by-day weekly cadence template with time slots assigned to each channel, and (3) an anti-pattern audit that checks for single-channel-obsession and the "I'm so much better at X" rationalization. Based on Chapters 3 and 4 of Fanatical Prospecting by Jeb Blount.

+73%

Salesplan-only

Call Reluctance Diagnostic

Diagnose and coach through call reluctance, prospecting avoidance, and sales slumps. Use this skill when you can't make yourself prospect, are procrastinating on cold calls, avoiding the phone, or stuck in a low-activity week. Produces a diagnosis and 1-week intervention plan for: why can't I prospect, prospecting fear, three ps, perfectionism sales, paralysis from analysis, procrastinating on cold calls, slump mindset, mental toughness sales, prospecting motivation, can't pick up the phone.

+73%

Saleshybrid

Cold Call Opener Builder

Build a complete, annotated cold call opener script using the Five-Step Telephone Prospecting Framework from Blount's Fanatical Prospecting. Trigger this skill when you hear or ask: - "cold call opener" or "phone script" or "what do I say when they pick up" - "telephone prospecting" or "sales phone call" or "cold calling script" - "five-step opener" or "phone opener" or "voice mail opener" - "prospecting call framework" or "how do I open a cold call" - "write me a call script" or "SDR call opener" or "BDR phone script" - "what do I say on a cold call" or "cold call introduction script" - "how to start a sales call" or "telephone prospecting framework" - "call opener template" or "sales call opening lines" - "how to not fumble the first 10 seconds" or "call structure for outbound" - "voicemail script" or "gatekeeper script" This skill produces a fully annotated, ready-to-use 5-line phone opener script in Name → Identify → Reason → Bridge → Ask order — plus a voicemail variant and a gatekeeper variant. It enforces no "How are you today?" pause, silence after the ask, and an explicit "because" in the bridge. Output is an annotated script, not abstract advice. NOT for: building the underlying bridge/because message (use prospecting-message-crafter first), setting the call objective (use prospecting-objective-setter), or handling objections after the opener (use prospecting-rbo-turnaround).

+72%

Salesfull

Cold Email Writer

Write a complete cold prospecting email — subject line, body, and send-time recommendation — using Blount's AMMO planning framework and Hook-Relate-Bridge-Ask body structure from Fanatical Prospecting. Trigger this skill when you need to: - Write a cold email, prospecting email, or sales introduction email - Write an email to a prospect you have never contacted before - Improve an existing prospecting email that is not getting replies - Apply the AMMO framework (Audience / Method / Message / Outcome) to email planning - Build a Hook-Relate-Bridge-Ask email body that converts - Fix a subject line that is too long, uses a question mark, or is getting ignored - Check an email against the Three Cardinal Rules: Get Delivered / Get Opened / Get Converted - Improve email open rate, reply rate, or click-to-response conversion - Write a subject line under 50 characters with an action word, not a question - Understand what spam trigger words to avoid in a prospecting email - Run an email deliverability pre-check before sending - Write a post-trigger-event email to a prospect who just changed jobs, raised funding, or announced growth - Write a new-territory introduction email to a segment you have never contacted - Produce a complete send-ready email draft the user can send as-is or edit minimally - Apply the "AMMO email", "three cardinal rules email", or "Hook-Relate-Bridge-Ask" frameworks - Increase reply rate or reduce the number of cold emails going unanswered - Understand why "Hi [Name], I was browsing LinkedIn" emails get deleted immediately NOT for: building the core WIIFM bridge and because message nucleus that feeds this email (use prospecting-message-crafter first), or setting the email objective before writing (use prospecting-objective-setter). This skill produces a complete, send-ready email — not just the message component.

+73%