Bullseye Channel Selection
Guide systematic customer acquisition channel selection using the Bullseye Framework. Use whenever a startup founder, growth marketer, or product leader is deciding which marketing channel to focus on, evaluating customer acquisition options, choosing between viral, SEO, SEM, content, sales, PR, or any other growth channel, struggling with where to invest marketing budget, trying to escape channel bias, asking 'how do we get customers', planning a go-to-market, or needs to narrow 19 possible channels down to one focused bet. Activates on phrases like 'channel selection', 'customer acquisition', 'marketing strategy', 'growth channel', 'traction channel', 'Bullseye Framework', 'which channel should we use', 'how do we grow', 'marketing plan', or any discussion of prioritizing acquisition investments.
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What You'll Need
Source Book

Traction
Gabriel Weinberg, Justin Mares
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