Acquisition Channel Selection Scorer

Use this skill to choose acquisition channels for a post-PMF product using the Balfour 6-factor scoring matrix (Cost, Targeting, Control, Input Time, Output Time, Scale — each rated 1–10). First runs two diagnostic prerequisites: language/market fit (does your copy resonate?) and channel/product fit (do your channels match how your audience discovers products?). Then classifies candidate channels into viral/word-of-mouth, organic, and paid categories; scores each on the 6 factors; and recommends 2–3 channels for a Discovery phase with explicit graduation criteria to an Optimization phase. Triggers when a growth PM asks 'which acquisition channels should I test?', 'should I do Facebook ads or SEO?', 'help me pick growth channels', 'acquisition channel prioritization', 'channel/market fit', 'Balfour channel framework', 'our paid ads aren't working', 'which channels for B2B SaaS', 'which channels for e-commerce', 'which channels for consumer app', 'acquisition strategy', or 'how do I pick channels'. Also activates for 'we're spreading too thin across channels', 'single channel focus', 'channel diversification', 'Peter Thiel one channel', 'discovery phase channels', 'channel scoring matrix', or 'six factor channel framework'.

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Install

Claude CodeClawhHubnpxCursorCodexGemini CLI

1. Add marketplace

› /plugin marketplace add bookforge-ai/bookforge-skills

2. Install plugin

› /plugin install hacking-growth@bookforge-skills

3. Use the skill

› /acquisition-channel-selection-scorer

CC-BY-SA · Open sourceGitHub

Source Book

Hacking Growth

Sean Ellis, Morgan Brown

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